DSTV reaches 90% of homes of affluent Nigerians with a subscriber base of 2 million. Out of this number an estimated 500,000 are in viewing centers. It is estimated that at least 4 persons per home and 50 persons per viewing center are exposed to DSTV.
Based on a reach of 10% for the Nigerian league each match will be watched by an estimated 3 million persons on DSTV.
NTA network has a peak viewer ship of 75 million and a low of 50 million and again with 20 percent reach of the Nigerian league on NTA network an estimated 10 million will watch each game.
With 115 live games from both DSTV and NTA network during the season. You are sure of at least a season long TV audience in excess of 200 million persons per season.
Finally these matches are broadcast across Africa bringing in added exposure to millions of Africans and Nigerians in Diaspora.